5Cs

=__5Cs __=

This is a lesson on advertising and the techniques that companies use.
Students will be split into small groups. What differences do they see in:
 * **The 5Cs ** ||  **Your Lesson Information **  ||
 * Compare || Bell ringer activity: What is the purpose of advertising?
 * 1) They will brainstorm a list of advertisement that they see in their daily lives.
 * 2) TV, billboards, radio, magazines, buildings
 * 3) They will create a list of similarities they see in these ads.
 * 4) Target audience, slogans, jokes, famous people, attractive people, camera angel, colors, etc. ||
 * Contrast || Students will then discuss the differences they see in the ads.
 * magazine ads vs. TV commercials
 * TV commercials vs. radio
 * <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">Target audience vs. techniques used ||
 * <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">Conceptualize || <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">The class will watch a 20 minute video on advertising techniques.
 * <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">This video looks at TV commercials and breaks down in slow motion the different techniques.
 * <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">It also shows the different techniques in Magazine Ads. ||
 * <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">Comprehend || # <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">After the video students will be given a magazine ad and a TV commercial. As a group the students will pick out advertising techniques used. The group will present to the class the different techniques used in their ads.
 * 1) <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">The group will play the game Be the Ad Detective ([] ) to see if they can pick out the advertisements. ||
 * <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">Combine || <span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">The students will use the advertising techniques they learned to create their own ad for a healthy product. Students may choose to hand create the ad, use the computer, create a video, or a radio commercial. ||

<span style="font-family: "Times New Roman","serif"; font-size: 14.66px;">The first thing I will do is check the students IEPs to see what special accommodations these students might need. For the groups, I will disperse the special populations throughout the groups so that they can be helped by the other students. I will create a handout to go along with the video so that they can have a hard copy of all of the advertising techniques. When it comes to the end project I can have templates available for them to use if they are not sure where to start. I can provide extra support during lunch time and after school. Lastly, if they need extended time to complete the project they may have it.